In a post covid world, your beverages need to work harder for you.

How the Pandemic Has Shifted Our Focus to Functional Eating and Drinking

The Covid-19 pandemic has had a significant impact on our health and wellbeing, and as a result, many people have started paying more attention to their overall health than ever before. The number of people turning to supplements has increased by 140%, according to a recent study.

Before the pandemic, most people would only consider taking a supplement if they felt under the weather or wanted to protect themselves from a cold going around. However, with health at the top of many people's priority list during the pandemic, interest in digestive health and immunity supplements has exploded. Vitamin C, Vitamin D, Prebiotics, and Zinc have become the most popular supplements among consumers.

How the Pandemic Has Shifted Our Focus to Functional Eating and Drinking

The Covid-19 pandemic has had a significant impact on our health and wellbeing, and as a result, many people have started paying more attention to their overall health than ever before. The number of people turning to supplements has increased by 140%, according to a recent study.

Before the pandemic, most people would only consider taking a supplement if they felt under the weather or wanted to protect themselves from a cold going around. However, with health at the top of many people's priority list during the pandemic, interest in digestive health and immunity supplements has exploded. Vitamin C, Vitamin D, Prebiotics, and Zinc have become the most popular supplements among consumers.

As a response, more people are now reaching for products that offer premium health supplements, such as Koko & Karma's fortified coconut water. These products offer a delicious way to consume essential vitamins and minerals, including Vitamin C, B12, and hydrolysed marine collagen that promotes healthy hair and glowing skin.

While Koko & Karma's mission is to promote overall health for the people and the planet, their fortified coconut water remains a refreshing drink created to be enjoyed, not just tolerated as part of a healthy regime.

One particular supplement that has gained popularity is Collagen, which has benefits such as improved joint health and anti-aging support for the skin. Another essential supplement for gut health is prebiotics, which are fibers that feed the healthy gut bacteria and are important in maintaining a balanced gut. They include fiber-rich foods like whole grains, beans, and legumes, as well as fruits and vegetables.

Inulin is a prebiotic and a type of soluble fiber that is found naturally in high amounts in chicory root, as well as smaller amounts in foods like Jerusalem artichokes, onions, and jicama. Inulin is added to some food products because it improves gut health without changing the taste or texture of the food.

Probiotics are another supplement that has an enhancing effect on our bodies' ability to make antibodies. They also boost the number of immune cells that fight off viruses and bacteria, which is precisely what we need in the current climate.

As we continue to navigate the post-pandemic world, functional eating and drinking will remain essential. Products that offer essential supplements in a delicious form will continue to gain popularity among health-conscious consumers looking to support their overall health and wellbeing.